National Bank
At Banque Nationale, we're here to support you at every stage of your student life by offering simple, tailored financial solutions for your everyday needs. Whether it's managing your budget, saving, or achieving your goals, we're here to help you move forward with confidence!
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Mandate
Two main objectives were at the heart of this collaboration:
Creating a 360° campaign that would ensure college and university students consider National Bank when choosing their financial institution, and activating students during key high-attention moments in order to drive conversions into new clients.
Objectives
Campaign objectives
Objective #1
Consideration
Create a 360° campaign that will ensure college and university students consider National Bank when choosing their financial institution.
Objectif #2
Conversion
Activate students during high-attention moments in order to generate conversions into new clients.
Campaign
results
Impressions
+ 1.8M
New followers
+ 40K
Emails collected
+ 10,5K
Opened accounts
+1K
Impressions
+ 1.8M
New followers
+ 40K
Emails collected
+ 10,5K
Opened accounts
+1K
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