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Objectives

Campaign objectives

Objective #1

Consideration

Create a 360° campaign that will ensure college and university students consider National Bank when choosing their financial institution.

Consideration

Objectif #2

Conversion

Activate students during high-attention moments in order to generate conversions into new clients.

Conversion

Campaign

results

+ 1.8M

Impressions

+ 1.8M

+ 40K

New followers

+ 40K

+ 10,5K

Emails collected

+ 10,5K

+1K

Opened accounts

+1K

+ 1.8M

Impressions

+ 1.8M

+ 40K

New followers

+ 40K

+ 10,5K

Emails collected

+ 10,5K

+1K

Opened accounts

+1K

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Evelya

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Your hub for student events.

Lexya : le hub pour la vie étudiante

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Air Transat

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Duration of collaboration

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Créer une campagne afin que les étudiants considèrent la Banque Nationale dans leur choix d’institution financière.

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Ordre des Comptables Agréés du Québec

Augmenter la notoriété et l’engagement de la communauté Cap CPA via une campagne promotionnelle intégrant le concours Festival Osheaga.

Ordre des Comptables Agréés du Québec
Duration of collaboration

3 month

Mandate

Two main objectives were at the heart of this collaboration:

Creating a 360° campaign that would ensure college and university students consider National Bank when choosing their financial institution, and activating students during key high-attention moments in order to drive conversions into new clients.

Mandat
Become a partnerBecome a partner

Become

a partner

Ready to increase your reach with students? Contact us and we’ll share our media kit or present a custom offer tailored to your needs!

 

Jean-Michel Veillette

Jean-Michel Veillette

Co-fondateur
Marc-Antoine Paquet

Marc-Antoine Paquet

Co-fondateur
Lexya & Evelya

National Bank

At Banque Nationale, we're here to support you at every stage of your student life by offering simple, tailored financial solutions for your everyday needs. Whether it's managing your budget, saving, or achieving your goals, we're here to help you move forward with confidence!

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