Objectives
Objective #1
Create a 360° campaign that will ensure college and university students consider National Bank when choosing their financial institution.
Objectif #2
Activate students during high-attention moments in order to generate conversions into new clients.
Impressions
New followers
Emails collected
Impressions
New followers
Emails collected
Two main objectives were at the heart of this collaboration:
Creating a 360° campaign that would ensure college and university students consider National Bank when choosing their financial institution, and activating students during key high-attention moments in order to drive conversions into new clients.
Étudier en génie, c’est vouloir participer à des projets qui changent vraiment le monde et qui peuvent marquer l’histoire! L'Ordre des Ingénieurs du Québec accompagne les étudiants en Génie dans leur parcours et vers l'obtention de leur titre CPI.
